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On the canvas of digital, Sudhindra crafts positive experiences to people armed with insights, empathy and behavioral understanding. As an Experience Strategist, he helps craft vision for partners to see their worlds in action. As a Design Leader, he designs environments conducive to creating meaningful, game changing and award winning designs. In the field for over 17 years, he has been recognized for his work through awards including Most Innovative Product award by NIA in Singapore, a Blue Elephant at Kyoorius, category best in Interactive Media Awards and Internet Advertising Awards.

He is an advocate of Emotional Design and is passionate about holistic experien​ces and elevating business conversations through the power of design. His interests include designing digital environments that shape behavior and habits and that enhance the quality of everyday life. He is an active Interaction Design Association (IxDA) volunteer and was till recently the Regional Co-ordinator for IxDA Asia.  He is an avid writer and has been published in mainstream publications such as Business Standard, Business World, Dataquest and Exchange4Media and speaks at various conferences on Experience Design topics.